Your Social Signature
By Health Day
No matter how reserved you try to be online, your Facebook page tells a story...and researchers have found that it's a very revealing one.
A team at the University of Cambridge was able to accurately predict a wide variety of personal characteristics by tracking what people "liked" on Facebook
Using a special model...and data from more than 58,000 volunteers- the authors were able to easily pinpoint gender, ethnic origin, and sexual orientation,
They correctly identified males and females in 93% of the cases, African Americans and Caucasians in 95% of the cases, and homosexual and heterosexual men in 88% of the cases.
They also correctly classified Democrats and Republicans 85% of the time and Christians and Muslims 82%.
One area that was much less predictable: relationship status.
The researchers say these findings demonstrate how a simple digital record can reveal information that many people may assume is private.
I'm Dr. Cindy Haines of HealthDay TV with the health news that matters to you.
Thursday, December 8, 2016, Watertown, NY