Tomorrow's Health: Do Pro Athletes Endorse Healthy Foods?


Story Updated: Oct 8, 2013

New research finds most of the food pro athletes endorse isn't healthy for kids.

Click on the picture for that story, plus a look at hypertension in kids and the effects of stress and pollution on pregnancy.
Pro-Athlete Endorsements
Researchers looked at 62 products endorsed by professional athletes and found nearly 80 percent lacked enough nutrition to be considered healthy.
The study in the journal Pediatrics also says 93 percent of the beverages advertised with an athlete had added sugar.
Many of the ads target children and prior research has shown both kids and parents are influenced by endorsements from pro athletes.
Screen Kids For High Blood Pressure?
The number of U.S. kids with high blood pressure is rising, but a group of doctors is holding off recommending all kids get screened for hypertension.
The U.S. Preventative Services Task Force says there isn't enough evidence to assess the benefit or harm of routine screening.
Experts say kids at high risk for hypertension still need to be checked on a regular basis.
Stress & Pollution During Pregnancy
Doctors at Columbia University say pollution and stress can do more harm to unborn children than first thought.
The study found women who were anxious and exposed to high levels of air pollution during pregnancy were more likely to have children who developed aggressive behavior and depression.

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