Military Matters: 'jcpenny Cares' Campaign Benefits USO
This month when you shop at jcpenny, your small change can make a big difference for the USO.
It's something called a roundup at the registers, and it's happening at more than a thousand jcpennys across the country as part of the national 'jcpenny Cares' campaign.
Through the end of July, every customer is asked if they want to round up their total to the nearest dollar. The difference is donated to the USO.
"This campaign is amazing! You know, the USO relies on volunteers and donations. Without help from the community, we really could not do our mission," said USO Fort Drum Director Karen Clark.
That mission - taking care of soldiers and their families - is something jcpenny is really getting behind.
"We want to invest in our communities, be a part of our communities, and give back to our communities," said Dan Cotton, store leader of the jcpenny at Salmon Run Mall.
The company has paid for hundreds of tickets for the USO Fort Drum to give to military families to attend Friday night's Blake Shelton DPAO Summer Concert in Watertown.
Jcpenny's CEO will be at that concert too:
"On Friday, jcpenny's is going to present the USO with a one million dollar check!," Clark exclaimed.
That money will go toward caring for wounded warriors and their families at Walter Reed and Fort Belvour.
You don't have to give a million dollars to make a difference for Fort Drum soldiers, though. The round up at the register portion of the campaign collects donations that will go to local USOs.
The week of July 23rd, jcpenny will donate one dollar to the benefit local USOs (up to $50,000) for every customer that checks-in at a jcpenny store on the mobile phone application 'foursquare'.
And whether you're checking in, or rounding up, it all adds up.
"We know that there's an impact that we can have," Cotton said.
You may be wondering why jcpenny's CEO is presenting the global USO organization with a million dollar donation at Friday's concert in the north country? The answer: Blake Shelton is the 'jcpenny Cares' campaign ambassador.
jcpenny Rewards Customers can also get the chance to see the show, and check ceremony, in person.
They can inquire about getting tickets at the USO tables that will be set up outside the jcpenny store entrance in Watertown Thursday evening from 6 p.m.-8 p.m. USO representatives will also be there Friday from 11 a.m.-1 p.m.