A proposed $5 million in advertising money is up for grabs and the north country could be the lucky region that gets it.
In Gov. Andrew Cuomo's State of the State address last week, he spoke about "Market New York".
It's a program to bring tourism to upstate New York.
Part of the program is an annual $5 million advertising contest.
The winning region gets the money and Cuomo says it will help move upstate New York towards his vision.
"Our challenge is to reintroduce people to the beauty and the assets of upstate New York," he said.
"I believe if they see upstate New York, they will come back, but we need to make that introduction," the governor said.
Cuomo also talked about bringing three casinos to upstate New York, but he did not mention any specific locations.
Saturday, August 27, 2016, Watertown, NY
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