Fewer Donors Support United Way Of NNY

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For more than 90 years, the United Way has been advocating and raising money for dozens of local non-profits like the Watertown Urban Mission.

"It's allowed us to help more people in different ways. We can help people who are trying to find jobs get the gear that they need to get that employment," said Erika Flint of the Watertown Urban Mission.

But in recent years, it's been harder and harder for the United Way to get the money it needs to support those charities.

"What our non-profits are finding is that many of their loyal givers over the last 20, 30 years are retiring," said Bob Gorman of the United Way of Northern New York.  

That means fewer donors.

Gorman says out of almost 240,000 people in Jefferson, Lewis, and St. Lawrence Counties, only 4,500 are giving money.

"Most people who give us money do through payroll deductions - a dollar a week, 52 for you is what we always say, and we use that money.  This year we gave out half a million dollars to our non-profits, but the requests totaled $750,000," said Gorman.

So now, in the midst of its campaign, the organization is focusing on growing its base of donors - basically turning to the younger generation.

"It's really incumbent upon all the non-profits to find the new generation - the next generation of givers," said Gorman.

Gorman said appealing to the younger generation will be a must in the years ahead.

If you're interested in donating to United Way, call them at 788-5631 or visit their web site.

Sunday, November 23, 2014
, Watertown, NY

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