Local Stores Get Jump On Black Friday Sales


Black Friday.

It's starting so early this year, it's on a Thursday. 

Kmart, Walmart and Sears are opening at 8 p.m. on Thanksgiving.

And Sears is even offering tiers of deals - some at 8 p.m. on Thursday and some at 4 a.m. on Friday. 

It's competition to get early shoppers that's driving the early start times

"Last year we opened up at 4. A lot of stores opened up early, earlier than us, and we decided to give them the advantage of coming in Thanksgiving night," said Scott Raines, store manager for Sears in Watertown.

At least one retailer, Amazon.com, is getting a jump on Black Friday even before Thanksgiving.

The online retailer is putting on so-called lightning deals throughout the week. 

Deals open up for a short amount of time, on a limited inventory, and then they're gone.

You could have had "James Taylor at Christmas" for 38 percent off on Monday.

Although many stores are opening at midnight or on Wednesday, JC Penney is waiting until 6 a.m. to open.

It's part of a new business strategy to have deals throughout the Christmas shopping season with few sales.

"The customer's getting the best deal on the price day in and day out rather than special timing," said Dan Cotton, store leader for JC Penney in Watertown.

There will be no shortage of deals on this Black Friday, it's just getting there early.

The question for next year: can they go earlier?

Sunday, December 4, 2016
, Watertown, NY

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