It's been said that 50 percent of small businesses go up in flames within their first year.
But not this one.
Fire Magick is a fire dancing company based in Watertown.
The dancers eat, breath and dance with fire.
The company has been around for a year and the three have done acts all over New York
How do you play with fire and not get burned?
"You cannot just say 'I'm playing with fire,'" said Seth Hall, who on stage goes by "Flo Fox."
"I do not play with fire. I dance as fire and it just becomes me, it's the embodiment of my spirit. So, if you fear it, then you're going to get burned."
"In this past year our gigs picked up a lot," said Jozette Borrmann, whose stage name is "Iso Insane."
"We traveled all over to different gigs," she said, "mostly in New York, but we're breaking out of New York and our plans are to travel around the world one day."
If you're thinking about adding fire to your event, you can go to Firemagick.org.
Don't worry; the company is fully insured.
Wednesday, April 16, 2014, Watertown, NY
On Wall Street