Massena Bell Ringer Sings & Dances To Help Needy
A Massena man is helping spread holiday cheer by encouraging people to be generous to those less fortunate.
Sixty-three year old Carl Zender puts a lot of effort into his time as a volunteer bell ringer for the Salvation Army's red kettle campaign.
He often does a song and dance, instead of just standing there ringing the bell.
"Every year I get my kettle full before I leave my shift," he said.
"And everybody says that because I'm so jolly and cheerful that it just puts them in the Christmas spirit."
His energy and enthusiasm have made him somewhat of a tradition in the eight years he has been volunteering.
Massena has lost some kettle locations from last year. With more people needing assistance, they need more money in each kettle.
"The need is greater than ever," said the Salvation Army's Lt. Russell Crowsen, " just because the economy is not doing so well and it's also hard to find steady full-time employment.
Salvation Army officials say they need more volunteer bell ringers. They hope to raise $67,000 in Massena this year.
And donations have been steady so far.