NPR Faces Challenges, President Says
The president of National Public Radio made a stop in Canton this week.
Gary Knell says NPR is facing some challenges. Public radio doesn't get any funds directly from the federal government to assist with news and programming for its nearly 300 member station, so Knell says public money is key.
"NPR gets very little funding, none, actually, from the federal government," Knell said. "It's a misnomer.
"Any public money that does come gets distributed out to the 270 stations around the country, who then decide which programs they want to buy.
"So they purchase programs like 'Morning Edition' or 'Car Talk' from NPR and then they purchase from other distributors and they produce their own programs," he said.
"We think it's an important part of the finding mix."
Knell says social media like Twitter and Facebook -- along with traditional media like TV and print -- are changing.
They're creating new opportunities for public radio to step in and build a robust mix of programming.