Lewis County has a lot to offer for ATV enthusiasts:
"Look at the backdrop. It's beautiful here. One of the largest ATV riding places in upstate New York. We have over 400 miles of trails that you can legally ride," said Lee Staelins, 2012 Tug Hill Expo Director.
And it's hoping to spread the word. This weekend, Lewis County playing host to the 2012 ATV Manufacturers Outdoor Expo and Trade Show, underway through Sunday at both the Timberview Lodge in Turin and the Flatrock Inn in Lowville.
Brian Fisher, host of the national television show "Fisher's ATV World", and his crew are in town shooting a half-hour program - dedicated solely to the expo and Lewis County's Trail.
The episode is scheduled to air multiple times on the Outdoor Channel this winter.
"This weekend means a tremendous amount to the region as a whole and Lewis County in particular," said Rick Lucas, R-District 8 Legislator and Lewis County Board of Legislators Economic Development Committee Chair.
For one thing, thousands of people are expected to pour into the county for the event.
"All the people that are going to be here of course is going to help our sales tax, going to help our business," said Jack Bush, R- District 9 Legislator and Board of Legislators Chair.
That boost is especially needed now, after the mild winter weather this year took a big toll on the county's winter tourism industry.
"We can't always depend on snow obviously, so if we can get a twelve-month business atmosphere it will bring more people, more jobs, more tax dollars, and it's just huge for the whole economy of the county," Lucas said.
The publicity from the "Fisher's ATV World" program could go a long way toward building that business long term.
"It was an uptick of about 45% for every park that he's been to," Staelins explained. "So that's what we're hoping is more permits, people coming to Lewis County to enjoy it."
Now, as the saying goes, it takes money to make money, and it's costing more than $12,000 to get Fisher and his TV crew here to film.
All of that money is coming from the county's Trail Fund. It is funded by ATV Trail Permit fees and is reserved solely to be used on the county's ATV trail system.
With the potential of "Fisher's ATV World" to create a big boost in the number of people buying Trail Permits in Lewis County, which will be used for even more trail improvements in the future, officials say they know it will be money well spent.
Click here for more information about this weekend's ATV expo, including the schedule of events.