Alexandria Bay's Polar Bear Dip raised a record $65,000 this year. It's a fundraiser for River Hospital that helps gets the community through the winter.

A record 219 dippers took the plunge at the 23rd annual event, all dressed in costumes from penguins and snow fairies to zombies and the Three Amigos.

There were newcomers and those who come back every year to raise money for Friends of River hospital, which uses the money to buy equipment for the hospital.

In order to participate, each jumper had to raise at least $100.

As much fun as Saturday was, you could find serious purpose in the jumpers.

"We're jumping for my step son who died two years ago,"  said Mark Koch. "He always wanted to do this."

Saturday marked the 23rd year for the event. 7 News anchor Jeff Cole was the master of ceremonies.

(Watch some of the jumps, and hear from some of the jumpers, by clicking on the picture.)