Watertown Boy Runs His Own Business


Ten year old Joel Smith of Watertown is the head of a business he calls Zombie Thwack.

He sells bracelets and key chains with zombies on them.

"I just chose Zombie Thwack because it had a good beat to it," he said.

Joel's dad, Thomas Smith, started making similar bracelets about two years ago.

Joel quickly got involved adding his own personal flavor to the project.

Last year, the young entrepreneur started selling Zombie Thwack goods from his parent's house and now they're a hit.

Joel sold his accessories at the farmers market for the first time this week and made more than $200.

"He's ambitious," said Thomas. "He's a little salesman."

While Joel's parents make him put away half his earnings for college, he gets to spend the other half on toys and whatever else he chooses.

"I like spending money. I like making money," said Joel.

Joel says the key to success is knowing your customers and your merchandise.

For example people have been going crazy over his zombie key chains.

"Anybody would pull a dollar out and these are $1, no taxes included," said Joel.

He's a kid who knows how to Zombie Thwack his way to your wallet.

Friday, December 2, 2016
, Watertown, NY

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