Last year, the Stewart's Shops Holiday Match program helped support a record 1,737 local children's organizations across 31 counties.
Stewart's Shops' Tiffany Peters and Amanda Goutremout said the annual fundraiser starts Thanksgiving Day.
Watch the video for their interview on 7 News This Morning.
Stewart's matches any donation a customer makes.
Customers donated $926,000 in 2016, which Stewart's matched to bring the total to $1.85 million.
Charities can apply for donations at any Stewart's or at stewartsshops.com.