Jreck Subs gets new owner

Jreck Subs gets new owner
Jreck Subs (Source: WWNY)

WATERTOWN, N.Y. (WWNY) - Jreck Subs is under new ownership. According to the U.S. Marshals, Fresh Start Franchising Incorporated is the winning bidder.

The north country-born sub business has been overseen by the U.S. Marshals because its previous owner, Christopher Swartz, had to give it up because after he got sent to prison for wire fraud and tax evasion.

The U.S. Marshals Service tells 7 News it received "3 best and final bids" with Fresh Start Franchising being the best.

The new owners are buying the franchise rights and trademarks, but it's important to note each Jreck shop is independently owned by franchisees.

Matthew Darrah, president and CEO and major shareholder in Fresh Start Franchising, Inc., said in an email, “I could not be more excited about working with all JRECK franchisees to continue the excellent local traditions that all franchisees have worked so diligently to achieve. I look forward to the future growth of this very successful franchise and I am committed to enhancing the long-standing history associated with the JRECK brand that its customers have known and loved for decades.”

According to a news release from Fresh Start Franchising, Darrah has extensive business expertise and experience with multi-unit operations and serves as a consultant to Enterprise Holdings, Inc. (EHI), the owner of the Alamo and National and Enterprise car rental brands. Darrah has previously served as the executive vice president of North America for EHI.

The email indicated the company is based in Ponte Vedra Beach, Florida.

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