WATERTOWN, N.Y. (WWNY) - The new owner of Jreck Subs was a loyal customer back in his high school days.
Matthew Darrah, major shareholder of Fresh Start Franchising Incorporated, was revealed Monday as the winner of a sealed bid auction done by the U.S. Marshals.
Darrah says as a high school student in Kent, Ohio, he was a Jreck customer 2 or 3 times a week. That store was one of the only ones outside of upstate New York and is now closed.
Darrah says as the new owner he hopes to work with the local shop owners to freshen up the Jreck brand, but he knows not to change the way the food tastes.
“You don’t touch that. Absolutely not. It has been successful and it maintains that success for a reason - people like the food. Jreck has been around for a long, long time and it’s not going anywhere,” he said in a telephone interview with 7 News.
Darrah wouldn’t disclose the amount he paid for Jreck’s parent company and trademarks. It was sold at auction because the former owner, Christopher Swartz, had to give it up after he got sent to prison for wire fraud and tax evasion.