Watertown city officials pitch in $ for zoo publicity

City help for zoo

WATERTOWN, N.Y. (WWNY) - The Watertown city council voted Monday night in favor of starting up a $25,000 publicity fund for the New York State Zoo at Thompson Park.

Funds to cover the cost are already included in this year's city budget.

The zoo will be able to use the money it gets from the city for things like marketing and training volunteers.

City and zoo officials say the funding helps address the zoo's short-term financial needs.

"It's very very exciting as a first step, it gives the flexibility to do some of the important things we need to do," zoo executive director Larry Sorel said. "One of them being publicizing the facility and therefore drawing more people in to the zoo, expanding it out so we are drawing more people into the city of Watertown."

City staff and zoo officials say they are working toward developing a long-term plan to help the zoo financially.

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