Tough As Nails - Coming to CBS

Real People, Real Challenges Premiering July 8 on CBS

Tough As Nails - Coming to CBS
Premiering July 8 at 8 pm (Source: CBS)


Tough as Nails – premieres July 8 9:00 pm on CBS WWNY TV7

Meet the 12 TOUGH AS NAILS challengers competing on the new reality series that celebrates everyday Americans who get their hands dirty while working long, hard hours to keep the country running. The cast includes a welder, firefighter, farmer, roofer and a Marine Corps veteran, among others. The series premieres Wednesday, July 8 (9:00-10:00 PM, ET/PT) on the CBS Television Network. Phil Keoghan is the host and executive producer.

These competitors, who get their workout on the job rather than the gym, wear work boots instead of workout shoes and consider the calluses on their hands a badge of honor, will be tested for their strength, endurance, life skills and, most importantly, mental toughness in challenges that take place at real-world job sites. One competitor will be crowned the TOUGH AS NAILS champion, but nobody will go home. Even after they “punch out” of the individual competition, they will have the opportunity to win additional prizes in the team competitions that continue throughout the season.

“I was inspired to create TOUGH AS NAILS almost a decade ago because of my working-class family of farmers, gold miners, builders and coal miners,” said host and executive producer Phil Keoghan. “I’m proud of my family and wanted to shine a light on people who are not afraid to roll up their sleeves and get their hands dirty to do a hard day’s work. Now, more than ever, it is important for all of us to recognize this country’s ‘essential workers,’ real people in real life who are real tough.”

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