New logo, same name for JCC athletics

JCC's new logo

WATERTOWN, N.Y. (WWNY) - On Wednesday afternoon, Jefferson Community College unveiled its new athletics brand, logo, and first official mascot via a Zoom press conference and a small gathering on campus.

The unveiling was the culmination of an almost year-long process that involved faculty, staff, students, alumni, and the community giving feedback.

While the logo has changed the Cannoneer name will remain.

“At one point we even asked the question if we should remain Cannoneers,” JCC president Dr. Ty Stone said. “The feedback was clear. History is important to our college and should continue and our college should continue to honor the Cannoneer legacy.”

Dr. Stone says the choice of the eagle and the cannons is one that the college feels is inclusive of the student body and representative of JCC’s strong ties to the community.

One big change with the new logo is that each individual team at JCC will have their own distinct logo along with other versions of the logo as well.

“We have a primary mark with the shield with the eagle on top with a straight across and we use our athletic one with a rounded crest and then we have a secondary with a star, ‘J’ with a star, a ‘J’ with the crossed cannons, so we’re very happy,” athletic director Jeff Wiley said.

The rebranding with the new logo will also change the look of the interior of the McVean Athletic Center, a process that Wiley says is already underway.

“We hope to rebrand this whole area,” Wiley said. “Yesterday we went through and took down all the ‘J’ logos and hopefully soon we’ll start putting up the new logo. The gym, the rebranding of the gym, the side walls, the gym floor -- that’s all going to make this all come together and if we get an outside facility that, too, is going to be branded with this awesome logo.”

As for the athletes who will be wearing the new JCC logo in the 13 sports the college has to offer, the feedback has been positive.

“It’s definitely a big change from the other logo,” basketball player Joe Saccente said. “You know, the other logo was just a ‘J’ with a cannon. Now we have an eagle, you have some other, like, logos with a shield, different colors -- it’s pretty cool.”

“It’s different, something I wouldn’t expect 'cause I wouldn’t think they’d change it, 'cause we heard about it but we didn’t even think it would actually happen,” basketball player Howard Turner said, “but it happened, so I’m kind of happy.”

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