WATERTOWN, N.Y. (WWNY) - When north country organizations team up to give back, it’s music to the community’s ears.
The United Way of Northern New York is on Community Broadcasters’ air all day Tuesday for the second annual Community Cares radiothon.
United Way of NNY CEO Jamie Cox has been in the booth of stations like 106.7, The Border, since 6 a.m. to talk about who the donations will help.
Cox says the charity drive started last year to get food, shelter, and clothing to people hurt by the pandemic.
In year two, the focus has shifted.
“Families that live paycheck to paycheck that don’t qualify for any type of government assistance,” he said. “It goes towards substance abuse prevention, substance abuse treatment -- 36 different programs and agencies that the United Way supports throughout the three counties.”
Cox says last year’s radiothon raised around $18,000.This time around the goal is $25,000.
The event runs until 6 p.m.